DESIREE | Gruppo Euromobil presents Italian design in Riyadh with Desiree

From 26 to 28 November, Desiree will take part in Red in Progress. Salone del Mobile.Milano meets Riyadh, the event that brings the excellence of Italian design to Saudi Arabia. Within the King Abdullah Financial District (KAFD), the architecture studio Giò Forma has conceived an immersive installation in which the Salone’s signature red becomes a shared language linking products, places and people.

In this international setting, Desiree will showcase some of its most distinctive pieces: the Kara armchair (design Marc Sadler), the Lacoon armchair (design Jai Jalan) and, within the Business Lounge designed by Lissoni & Partners, two Rito armchairs (design Matteo Thun & Antonio Rodriguez) paired with Stum side tables (design Setsu & Shinobu Ito). Together, they offer a coherent narrative of comfort, balance and material research, values that have always defined the brand’s identity. Being part of a project that opens a dialogue between different cultures, skills and sensitivities represents a source of pride and a natural step in the brand’s international growth. Desiree speaks a transversal design language that unites creativity and innovation, perfectly aligned with the vision of the Salone and the architectural and cultural transformation currently reshaping Saudi Arabia.

Participation in Red in Progress is a preview of the first edition of Salone del Mobile.Milano in Saudi Arabia, scheduled for 2026, which will establish a long-term dialogue between Made in Italy and the emerging economies of global design.